FOR IMMEDIATE RELEASE 06/26//2020

Pink Parlour, A Professional Hair Removal Salon, Is Ready To Transform Its Business Due to the COVID-19 Pandemic Pink Parlour has revisited all our protocols, called #SAFEHARBOR, to ensure safety of the community As Singapore decides to lift its circuit breaker, more service businesses begin operating at reduced capacity and with extreme protective measures. A new survey says pampering has become one of the top three activities people plan to do once lockdown is lifted and people are actively seeking information on hygiene standards and safety procedures prior to booking. Pink Parlour, the leading hair removal salon in Southeast Asia, welcomes its customers starting on 19 June 2020 in the Singapore region. Derrick Seeto, as the co-founder of Pink Parlour, believes the Covid-19 pandemic will have long-lasting effects on the salon industry and will transform his business. “This will change a lot of areas in our society. As we are required to come into your personal space and everything we do is about personal contact and engagement, by following all the appropriate safety guidelines, we believe our business will thrive.” “Safety has always been our number one priority since Day 1, even before this pandemic began. Our professional standards were, of course, already high – but we have revisited all our protocols, called #SAFEHARBOR, to ensure they are ready and appropriate for this time.” explains Seeto. Before entry, clients will wait outside and have their temperatures checked. Once inside, all salon staff will be wearing plastic shields and face masks, while clients are required to wear face masks and pay online or using debit/credit cards.  “This could have a major impact on how we work and what we do but we will be operating with a high level of precaution, which is for the safety of our teams as much as for our valued clients. We cannot dwell on what we did before or how we used to operate; everything must change. Sanitation has always played a huge role at salons, but I think everyone will take it more seriously than ever before. With social distancing being such an important player in flattening the curve, I believe that salons will not be operating at full capacity for quite some time. Appointments will be limited and only can be made through our website or App.” "What we have been doing in recent times is really focusing on our clients and understanding that all our mindset would have changed. I think everyone will have more concern about hygiene and safety than they did three or four months ago" Seeto said. Seeto also believes that even when things return to normalcy, it is inevitable things will shift permanently. “We are going to get through this and learn and grow from it. The bond between client and therapists has always been strong but will be even stronger during the Covid-19 unexpected and challenging times. “I think people will be more appreciative of what our company offers as a hair removal salon -  to help our customers enhance their confidence,” he says.    About Pink Parlour: Established in 2005, Pink Parlour was dedicated to offer beauty treatments that can enhance confidence and to empower everyone to take control of how they look and feel. Pink Parlour is a top leading hair removal salon which is continuing to gain popularity with our clients and we have other branches in South East Asia.  Dominating the waxing and grooming scene in no time, Pink Parlour set itself apart from the competition – having pioneered premium services such as top-of-the-line Brazilian wax treatments, its distinct specialty in male waxing and spray tanning offerings in South East Asia. Famed for its hair removal solution, Pink Parlour was the first to introduce the use of gloves, no double dips and antibacterial fumigation – setting high industry standards experienced across the island today. Professional waxing techniques and procedures were also introduced to reduce discomfort while waxing and offering time efficiency for our busy clients. For further details please contact: Fairoz Karim General Manager Pink Parlour Email: [email protected]  


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